Branding Survey

Mcdonald's and Jack in the Box
How would you describe their brand personalities?
How are they different?
What qualities do they transmit through their brand materials?

Mcdonald's is more a happy environment for kids, basically get them while their young mentality. Their weapon of choice is Happy Meals with current and popular cartoon icons.
Jack in the Box is for the grown ups so to say, with average joes wanting freshness in their burgers. Hence the current motto, "We don't make it till you order it."

The difference of course is the logo, and the whole marketing strategies. iconic image - The Golden Arch, Jack in the box (a human with a giant head).

exciting! new! hip! - theyre always looking for the newest item, i.e (new ice coffee) - Mcdonalds
Old-fashion, "sophisticated" - They never change who they are. Always kept with the "we dont make it till you order it" attitude



Target and WalMart
How would you describe their brand personalities?
How are they different?
What qualities do they transmit through their brand materials?


Target is more sophisticated in their brand. "targeting" more younger generation. (david bowie clothing, french influence clothing line)
Wal-Mart is more depended on the older generation and the cheap price it has to offer. Kind of like a cosco without the membership. I feel they lost alot without the smiley face as their logo. The old people in the commercial are just sad now.




Verizon and Cingular
How would you describe their brand personalities?
How are they different?
What qualities do they transmit through their brand materials?


Verizon is always big on quality of service. hence the price in the monthly bill. "You get what you pay for" mentality
AT&T(cingular) cheap price - phones that connect to the younger user (iphones,razor, etc )








Now about you....

First
What three values or principles are most important to you? What matters to you?
Fun/Eclectic/Simple
Design that standout with more hand-made design in mind.




Next
What three adjectives would your friends use to describe you?

unique, eclectic, outgoing
What are the three most common things your family would say about you?
hardworking, busy, studious
List the three most common things that people might say, in describing having just met you for the first time.
Shy, funny, unique

Then
How would you describe your personality? Pick at least three distinctly different adjectives.
Blue-Collar, Outgoing, Eclectic

Now
Carefully choose three distinct descriptive terms that, taken as a set, would describe the professional design personality that you hope to transmit to potential clients or employers. These are the qualities that should be visually communicated in all your brand materials. You should be prepared to talk about this excercise in class.

eclectic, fun, simple

You may find it helpful to do a google search for “list of adjectives”, “list of characteristics” or “list of qualities” to help you with descriptive language.