Chapter 4 Text + Image of David Crow’s Book Visible Signs.

is by far my favorite chapter. It correlates with a project that I have been planning, which involves black and white photography, painted text, and music. I want to find a common meaning in each ‘digital’ codes as Roland Barthes would describes them as “Paradigms where each of the units in the set are clearly different from each other. [As we saw in chapter 2 the two basic characteristics of a paradigm are that the units in the set have something in common and each unit is obviously different from the others in the set.]”. This chapter really helped in narrowing down the messages, and the communication involved within an advertisement. As far as my project goes, the section describing ‘RELAY’ helped a lot. Photography and Text are pretty much set in the work, the key is incorporating music into those other digital codes. I’m hoping the text acts as a Anchorage, and the music is the RELAY function which will be “supplying meanings which are not to be found in the images themselves, as in film dialogue”.